Did you know that video marketing is one of the most powerful ways to influence customers and brand your business? Whether you’re using video for social marketing, e-mail marketing, or to supplement your overall content marketing, there’s no denying that video can truly enhance your strategy.
If you have yet to explore the world of video marketing, there are some pretty impressive statistics to support its power. According to HubSpot:
80% of users recall a video ad that they viewed within the last month
90% of users claim that a product video helps in the decision making process
96% of B2B companies use video marketing
Including a video on a landing page can increase conversions by up to 80%
What Makes Video Marketing so Effective for SMBs?
One of the keys to marketing your business and social selling is engagement. In a world where print advertising and TV commercials are losing their appeal, SMBs need to take a new approach in order to connect with their customers. Video is by far one of the most effective ways to move customers through the sales funnel, generate buzz on social media, and help drive results with engagement.
Not only is video marketing great for engagement, but it’s also an alternative method for customers who would rather watch a video than read an article. According to Forbes, 59% of executives would rather watch a video than read text. Video is a very easy way for your customers to consume information, learn about your product or service, and gain trust in your brand.
How Can SMBs Get the Most out of Video Marketing?
While video marketing can be expensive, it’s important to think of quality video production as an investment. Once your video is produced and ready to go, it’s important to track its performance so you can get the most out of your ROI.
One of the best ways to get the most out of your video marketing is by using Vidyard. Vidyard teaches SMBs how to get the data you need to create video content that converts viewers into customers. They also help you deliver a consistent video presence and shape your strategy over time. Best of all, Vidyard is easily integrated with Salesforce to help maximize results.
How Does Marketing Automation Enhance Video Marketing?
When SMBs combine marketing automation with video marketing, it makes it easier for them to identify and nurture prospects throughout the sales process. This is especially the case when you use 366 Degrees, as it’s one of the most innovative Marketing + Sales Enablement platforms on the market that integrates with leading CRM’s like Nimble and Salesforce.
Lead generation is one of the biggest challenges of SMBs, and qualifying those leads takes up a lot of time and resources. 366 Degrees helps pinpoint prospects that will instantly connect with your brand through video marketing, and ultimately help more customers find your business.
Complement Your Video Marketing with 366 Degrees
When you’re ready to kick off your video marketing strategy and discover new and qualified prospects, contact 366 Degrees today by calling 877-377-7274.