Leverage Salesforce and 366 Degrees for better ROI
By Brad Banyas For any business to survive it needs to land new customers. But more than that, they must keep bringing customers back.
Creating The Perfect Marketing Stack Chronicles
Introduction With thousands of technologies in the market, we chose more of a simplistic approach to build our Marketing Technology Stack based on proven technologies
Cultivating Your Forever Customers
There is a dramatic change underway in business today. Innovations in mobile, social and cloud-based technology are pushing consumer behavior in new ways and prompting
White Paper – Try These Multi-Channel Adoption Strategies & Best Practices
Many organizations offer electronic bills, statements and other paperless correspondence to their customers. But despite advances in online technology, and in the face of popular
Top Strategies for Multi-Channel Adoption
Are you still printing and mailing thousands of pages of customer correspondence every month despite having an electronic solution? Without a well-defined strategy to drive
Increase Engagement by 25x Multi-Channel
Making the Move to Multi-Channel Why should you make the move to multi-channel customer communications? Here’s why: Over 750 million users use Facebook every single
The Art of Retaining an Audience
It’s All About Customer Experience Are you so intently focused on lead generation and customer acquisition that you are ignoring your most important customers…the ones
Cloud CCM takes the Spotlight Interview with Brad Banyas
Brad Banyas discusses the impact of Cloud Services in the Customer Communications Management (CCM) space, with Kevin Craine. There are many important technological and societal
Quicker Campaign Execution- Template Branding Made Simple
Branding your company and maintaining a great brand image is one of the most important success factors for any organization. And while many tools and
Cross Channel Campaigning- Marketing’s New Sweetheart!
Continued customer engagement is a key to success for all businesses today. You must not only land that first “date” with a new customer, but