PREMIER PACKAGING CASE: DATA VISUALISATION AND ALIGNMENT AS KEY BENEFIT OF SALESFORCE

With its HQ in Louisville, KY and over a 1,000 team members, Premier Packaging covers all the steps of providing a high-quality package for any product. Their chain of 85 locations across the USA, Canada and Mexico provides Premier Packaging with a platform to design, manufacture and distribute their products all over the continent. Their range of products includes, but not limited to, sustainable packaging, protective packaging, corrugated boxes, bin boxes and poly mailers. Premier Packaging also distributes such vital packaging equipment as stretch wrappers, shrink wrappers, void fill systems, case erectors, case sealers and automated bagging solutions just to name a few.

The client had previously not used a CRM in its traditional sense – most of CRM functionality was covered by a Microsoft Outlook addin the client chose as a go-to solution. However, the addin’s limitations didn’t allow the client to properly expand into other markets, nor was the addin finely suited to the client’s rather specific sales cycle. On top of that, the client reported that the implementation of the addin itself was falling short. Another challenge was that, as the client’s product range grew, the client’s ERP system received more and more workload – at some point, more that it could handle without the support of a powerful integrated CRM system. So, overtime, it became clear to them that they needed to find a new, holistic CRM solution. And after settling on Salesforce, the client required assistance in its implementation, and this is where OMI stepped in.