Starbucks collects consumer data such as past purchases, likes and dislikes, and other activities through a Loyalty Programme and a well-designed mobile app. Amazon uses
Customer Relationship Management (CRM) solutions have become an important component for financial companies at every stage of tracking customer's journeys from client acquisition to retention.
Before platforms like Microsoft Dynamics 365 CRM entered the scene, only large enterprises could dream of marketing automation. Only a few had the technical expertise