Continued customer engagement is a key to success for all businesses today. You must not only land that first “date” with a new customer, but also persistently woo existing customers to come back for more. But how do you do that in ways that are effective, not intrusive?
One way is with “cross-channel marketing” – a strategy using social media, mobile technology, and cloud-based systems to reach customers where and when they are most likely to engage. For businesses today, engaging with customers across multiple channels is a competitive imperative and many brand leaders like Allstate, FedEx and OfficeMax are leading the way.
Make a Date with Data
The challenge is effectively integrating customer data into thoughtful strategies and actions that get results. Despite having a wealth of data at their fingertips, many organizations struggle to leverage customer information effectively across multiple marketing channels. This lack of integration can erode financial performance as the competitive landscape continues to evolve.
Grab the Gold Ring
Companies are grabbing the gold ring by integrating their marketing activities and understanding their impact on one another. These days, a typical consumer will use up to five different channels to discover and evaluate a new product or service. Research conducted by CMO.com indicates multichannel marketing can improve campaign results in the neighborhood of 300% to 650% over traditional campaigns.