The world seems to be accelerating every day, and it takes a well-equipped small- and medium-sized business (SMB) to keep up. Between juggling sales data, organizing marketing and creative campaigns and providing day-to-day customer service, simply keeping your head above the water can be the most difficult aspect of operating an SMB.
Thankfully, there are Salesforce tools out there to help business owners thrive in the fast-paced world. They even have the potential to eke out some free time (that would otherwise be devoted to managing the minutiae of an SMB). Here’s how you can empower your business by automating and consolidating your marketing tools:
The Problem: Too Many Platforms, not Enough Time
Most businesses balance several sales and marketing tools at once. From CRM’s like Salesforce and Nimble, to email campaigns, social media, landing pages and more, most SMB owners have too many balls in the air at one time.
The problem is: all of these marketing platforms perform valuable roles for a business. But if you can’t provide them with the adequate attention and oversight, you might not be using them to their full potential. This isn’t only a waste of your time and money, but it’s also wasting potential customers.
Even the most skilled small business owners will have difficulty using all the tools at their disposal effectively. So what can be done to take advantage of multitude of marketing and sales tools, without biting off more than you can chew?
The Solution: Marketing Automation and Sales Integration
If the problem is having too many balls in the air, then the answer is simple —don’t throw so many. Instead of dozens of unconnected platforms, SMBs can take advantage of marketing automation tools which allow for Salesforce integration, social selling, email campaigns and more — all in one tool.
By coordinating your efforts, you’ll be able to focus on qualified leads (and closing deals), which brings the real revenue to your business. Once you’ve been able to do away with the time-sucking spreadsheets, and creative-labor intensive marketing campaigns, your SMB will begin to flourish, as time is more properly allocated to maximize its potential.
Another benefit of automation software is its ability to allow people to focus on their strengths. Maybe your marketing coordinator isn’t skilled with data entry or navigating CRM, but has fantastic creative potential. By automating a lot of their interaction with spreadsheets and CRM, you’ll be freeing them up to focus on the aspects of their job they thrive in.
Small Business Owner’s Sales Activities
Once you’ve leveraged the power of marketing automation and sales integration technology, you’ll discover you have a lot more of something quite rare for SMB owners — free time. Striking a work-life balance is generally out of the question for most small- and medium-sized business owners. However, by automating tasks, you can focus on the really important stuff. Including, well, you.